The Broads National Park is featured on a bespoke piece of artwork erected at Norwich Airport which welcomes visitors to Norfolk. The huge installation covers much of the ‘meet and greet’ arrivals area of the airport and features an image commissioned by the Broads Authority and created by artist Dave Thompson inspired by the vintage posters of the 1950s.
Broads Authority Chief Executive, John Packman commented:
“The Broads is a globally renowned wetland and so it seems fitting to provide an international platform to welcome visitors to the airport. I am extremely grateful to Norwich Airport for providing such a prominent area in which to remind people they just a few minutes away from such a wonderful National Park.
“This is the first in a number of installations we are looking to place in strategic locations to promote the Broads to people as they arrive in the area. The airport is such an important asset to the region and was a natural choice as we look to attract more international visitors.”
Norwich Airport Managing Director, Richard Pace welcomed the new feature:
“The new artwork has exceeded our expectations in terms of the impact to the interior of the airport. The history of an Airport in Norwich dates back to the 1930’s, around the same time that the Broads became a popular choice for the leisure visitor and it is fitting that the artwork depicts the best of the today’s Broads National Park in a style that reflects some of that history. I’m sure that the 500,000 passengers that pass through the Airport every year will enjoy and appreciate this taste of the Broads.”
The artwork, which stands at nearly three meters tall and is over sixteen meters wide depicts the icons of the Broads including dragonflies, mills, leisure boats, a bittern and a traditional black-sailed wherry.
Notes for the editors:
- The Broads Authoritywww.broads-authority.gov.uk
- The Broads Authority has the important job of looking after the Broads and the interests of the people who live, work and visit there. The Broads Authority has two purposes identical to the other national park family members relating to conservation and promoting people’s understanding and enjoyment of the special qualities of the area. It also has a third purpose to look after the waterways for navigation. In addition, it is a planning authority and has a duty to foster the economic and social well-being of its communities.